Loewe's status as a highly coveted luxury brand has been reaffirmed in Lyst's Quarterly Report. The Q2 report declares Loewe as the top-ranked brand in the fashion world, further validating what many already knew.
In Lyst's previous Quarterly Report (Q1) released in April, Loewe held an impressive fifth position. However, thanks to the brand's recent releases, such as their innovative "pixelated" clothing and whimsical cartoonish high heels that have resonated with social media audiences, Loewe managed to ascend to the coveted first place in Q2.
Lyst's Ranking Unveils Fashion's Hottest Brands
Sharing the limelight with Loewe in the rankings were other notable fashion powerhouses. Prada secured the second spot, followed by Versace in third, Miu Miu in fourth, and Bottega Veneta in fifth.
1. Loewe | Created custom looks for Beyoncé’s Renaissance world tour
2. Prada | Released Prada Galleria campaign starring Scarlett Johansson
3. Versace | Launched Versace La Vacanza, co-designed with Dua Lipa
4. Miu Miu | Released Arcadie bag campaign with Gigi Hadid
5. Bottega Veneta | Released Fanzine dedicated to Kate Moss
Top Trending Products of Q2
Turning our attention to the hottest products of Q2, Onitsuka Tiger's Mexico 66, a sneaker that has gained immense popularity and replaced adidas' Samba as the go-to shoe, secured the second place. In third place were Versace's Maxi Medusa Biggie Sunglasses, while Aimé Leon Dore's New Balance collaborations took the fourth spot. The Row's City flip flops and Loro Piana's baseball cap claimed the eighth and tenth positions, respectively, signifying the growing trend of "quiet luxury" in line with the success of the show Succession.
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