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Developing a Continent's Image: I See A Different You

When Innocent and Justice Mukheli, twin brothers from Soweto, along with their childhood friend Vuyo Mpantsha, founded 'I See A Different You' in 2011, they embarked on a mission to redefine the African narrative.

I See A Different You

Their collective, a blend of photography, blogging, and filmmaking, sought to capture the vibrancy and diversity of life in South Africa and across the continent, far removed from the often negative and one-dimensional portrayals in mainstream media.

 
A dialogue centred on reframing dominant narratives and celebrating unapologetic African self-expression.
I See A Different You

Their work resonates with authenticity, showcasing South Africans and Africans as dynamic agents shaping their surroundings. This perspective has not only inspired an emerging generation of African photographers and filmmakers but has also sparked a cultural renaissance across the continent. From Lagos to Nairobi, a dialogue has emerged, centred on reframing dominant narratives and celebrating unapologetic African self-expression.

Through their grassroots approach, Innocent, Justice, and Vuyo have cultivated a network that extends well beyond their community in Soweto. Their collective now connects with creators globally, promoting a deeper understanding of the richness and complexity of African experiences.

At its heart, 'I See A Different You' embodies a simple yet radical act – seeing humanity where it is often overlooked. This vision has profoundly impacted creative culture in South Africa and across Africa, empowering a generation of creatives to tell their own stories.

 
Their legacy is a testament to the transformative power of viewing the world through a different lens, one that is rich, diverse, and profoundly beautiful, and it continues to inspire a thriving, decolonised creative culture across the continent.
 

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