top of page

Fenty Fever through Blacksmith Creative Collective's lens

Looking back to May 2022, iconic singer and entrepreneur Rihanna brought her trailblazing Fenty Beauty and Fenty Skin brands to the African continent for the first time, with a spectacular launch in South Africa.

© Captured by @blaq_smith

As content creation specialists, we at Blacksmith Creative Collective were honoured to visually document this momentous occasion. Our team captured the excitement as Fenty took over Nelson Mandela Square in Johannesburg with a dazzling 3D projection showcasing Rihanna's products. We filmed inside the star-studded "Fenty Club" launch party, as South Africa's hottest celebrities and influencers got first access to the inclusive, game-changing Fenty offerings.


Rihanna's creation of Fenty Beauty and Fenty Skin was driven by her commitment to inclusivity, encapsulated in the ethos of "Beauty for All". Her expansion into the African market is not only a historic milestone but also a natural progression for the Fenty brand.




As Blacksmith Creative Collective, we were thrilled to be at the forefront of this moment, capturing the essence of Fenty's vision and the vibrancy of its African launch through our expert content creation. This project is a testament to our ability to craft compelling narratives for iconic brands on a global stage.


Blacksmith Collective, a decentralised global production house made up of the world's top creators across over 500 creatives. Through our various branches - Blacksmith Creative, Blacksmith Culture, and Blacksmith Gallery - we offer end-to-end content creation, distribution, insights and creative services to iconic brands worldwide.

Blacksmith Creative Collective provides full content production services to clients. Blacksmith Culture Collective is our insights-driven platform that aims to elevate creativity and create impactful opportunities for brands and creatives through publishing and distribution of editorial and creative content. Blacksmith Gallery is an exclusive members-only creative marketplace.

Our collective has the capabilities and reach to help brands develop captivating stories and experiences wherever they seek to make an impression. Get in touch to see how we can bring your vision to life.

75 views0 comments


bottom of page