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Backyard Brings “Everyday Noise” Pop-Up to Johannesburg

Cutting-edge streetwear brand Backyard will launch its latest collection, “Everyday Noise,” with a two-day pop-up shop in Braamfontein November 4-5.

The Everyday Noise collection puts a Backyard spin on wardrobe basics like shirts, pants, and accessories. Featuring the brand's signature minimalist aesthetics and subtle logos, the pieces are designed to be mixed, matched, and worn for any occasion.

"With this collection, we wanted to take everyday essentials and transform them into true Backyard originals. "The clothing reflects our energy and disruptive spirit while still being versatile enough for someone's daily life." - Shadin Kara [Backyard founder]

To showcase Everyday Noise, Backyard has conceived a creative direction focused on office and workplace environments contrasted with its streetwise apparel. The pop-up will bring this concept to life through set design and imagery.

Backyard Everyday Noise

The pop-up will take place at 99 Design Store (99 Juta Street, Braamfontein) and be open Saturday, November 4 from 12 to 5PM and Sunday, November 5 from 11AM to 3PM. It will feature the full Everyday Noise collection along with limited-edition merchandise.

"We can't wait to share this collection with our hometown. Everyday Noise represents Backyard at its core, and we know Johannesburg is going to welcome that energy." - Shadin Kara [Backyard founder]

For more on Backyard and its Everyday Noise pop-up, visit their website and follow @backyard on Instagram.


Crew Credit

Creative Direction: Backyard

Production: Backyard

Photography: @hlengiwelala

Wardrobe: @koamatlala

Art Direction: @lebogangramfate

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